Packaging & Processing Equipment Selling in Today's Market

PMMI Member Exclusive

As the packaging and processing industry becomes more technologically advanced, OEM sales professionals must be more knowledgeable than ever about industry equipment technology, materials, regulations, and customer needs.

Based on the Sandler Sales System, this 2-day in-person program, customized for the packaging and processing industry and exclusive to PMMI members, will help capital equipment sales professionals and their managers learn systematic consultative selling techniques to make them trusted advisors to customers purchasing packaging, processing, and automation equipment.

Training Topics Include:

  • Territory & Account Planning.
  • Opportunity Identification.
  • Identifying Customer Pain Points.
  • Identifying Decision Making Process.
  • Differentiation from Competition.
  • Overcoming Objections and Roadblocks.
  • Solution Development.  
  • Proposal and Presentation.

In addition to the 2-day in person workshop, participants must complete the following:

OpX Leadership Network Work Products
Practical Implications of Sales Contract Law 

Participants will learn what constitutes a contract and what does not.  They will also learn about the elements that make up a contract.  Lastly, participants will learn about the types clauses that are found in contracts and what they mean.



PMMI Member:  $3,195 per individual

PMMI Member Exclusive

Individual purchase only. If you need to purchase more than one seat, please create separate accounts for each individual or contact for assistance.

CANCELLATION POLICY: Registration cancellation must be received 2 weeks in advance in order to reschedule without penalty or receive a refund on the registration fee, minus a $50 administration fee. Refunds will not be granted to NO-SHOWS or those cancelling/rescheduling with 2 weeks of the class. To cancel, email

Upcoming Workshops

September 26-27, 2024

Packaging & Processing Equipment Selling in Today’s Market
Hershey, PA

Register Today!